Portrait of man looking to the right
Portrait of man looking to the right
Portrait of man looking to the right
Portrait of man looking to the right
I'm Shreya Bafna,  
A visual thinker. 
A storyteller. 
Curious?! 
A curious person trying to tell stories by visualising data. 
I'm Shreya Bafna,  
A visual thinker. 
A storyteller. 
Curious?! 
A curious person trying to tell stories by visualising data. 

Work Experience

Jun 2024 – Present

Boat Operator

Skuna

Led the creative vision and design strategy across digital and physical touchpoints, overseeing a team of multidisciplinary designers. Spearheaded the launch of multiple product lines and brand campaigns, resulting in a 30% increase in customer engagement. Championed user-centered design processes, aligning product innovation with business goals and lifestyle trends.

Jun 2024 – Present

Boat Operator

Skuna

Led the creative vision and design strategy across digital and physical touchpoints, overseeing a team of multidisciplinary designers. Spearheaded the launch of multiple product lines and brand campaigns, resulting in a 30% increase in customer engagement. Championed user-centered design processes, aligning product innovation with business goals and lifestyle trends.

Jun 2024 – Present

Boat Operator

Skuna

Led the creative vision and design strategy across digital and physical touchpoints, overseeing a team of multidisciplinary designers. Spearheaded the launch of multiple product lines and brand campaigns, resulting in a 30% increase in customer engagement. Championed user-centered design processes, aligning product innovation with business goals and lifestyle trends.

Mar 2023 – Aug 2023

UX/UI Designer

Zing

Designed mid-sized digital experiences for B2B and B2C platforms, aligning user needs with business goals. Created a scalable UI design system for consistent, responsive web apps. Led participatory design workshops, integrating cross-functional feedback into iterative cycles. Improved onboarding UX for restaurant partners, boosting conversion and engagement, and developed an intuitive B2B portal to streamline user acquisition and operational efficiency.

Mar 2023 – Aug 2023

UX/UI Designer

Zing

Designed mid-sized digital experiences for B2B and B2C platforms, aligning user needs with business goals. Created a scalable UI design system for consistent, responsive web apps. Led participatory design workshops, integrating cross-functional feedback into iterative cycles. Improved onboarding UX for restaurant partners, boosting conversion and engagement, and developed an intuitive B2B portal to streamline user acquisition and operational efficiency.

Mar 2023 – Aug 2023

UX/UI Designer

Zing

Designed mid-sized digital experiences for B2B and B2C platforms, aligning user needs with business goals. Created a scalable UI design system for consistent, responsive web apps. Led participatory design workshops, integrating cross-functional feedback into iterative cycles. Improved onboarding UX for restaurant partners, boosting conversion and engagement, and developed an intuitive B2B portal to streamline user acquisition and operational efficiency.

Oct 2022 – Feb 2023

UX/UI Designer

Paymint Fintech Pvt. Ltd

Redesigned user journeys for customer and admin portals in a fintech environment, ensuring compliance-driven interfaces. Collaborated with engineers to implement a scalable design system with API integration. Enhanced mobile onboarding UX, increasing completion rates, and crafted custom payment flows for banking clients like Equitas and Kotak.

Oct 2022 – Feb 2023

UX/UI Designer

Paymint Fintech Pvt. Ltd

Redesigned user journeys for customer and admin portals in a fintech environment, ensuring compliance-driven interfaces. Collaborated with engineers to implement a scalable design system with API integration. Enhanced mobile onboarding UX, increasing completion rates, and crafted custom payment flows for banking clients like Equitas and Kotak.

Oct 2022 – Feb 2023

UX/UI Designer

Paymint Fintech Pvt. Ltd

Redesigned user journeys for customer and admin portals in a fintech environment, ensuring compliance-driven interfaces. Collaborated with engineers to implement a scalable design system with API integration. Enhanced mobile onboarding UX, increasing completion rates, and crafted custom payment flows for banking clients like Equitas and Kotak.

Jun 2021 – Aug 2021

UX/UI Intern

Dimensions France

Developed a user portal connecting students with housing and alumni networks, with a focus on clarity and inclusivity. Designed brand-consistent web templates and intuitive flows to simplify scholarship discovery and boost student engagement.

Jun 2021 – Aug 2021

UX/UI Intern

Dimensions France

Developed a user portal connecting students with housing and alumni networks, with a focus on clarity and inclusivity. Designed brand-consistent web templates and intuitive flows to simplify scholarship discovery and boost student engagement.

Jun 2021 – Aug 2021

UX/UI Intern

Dimensions France

Developed a user portal connecting students with housing and alumni networks, with a focus on clarity and inclusivity. Designed brand-consistent web templates and intuitive flows to simplify scholarship discovery and boost student engagement.

Awards

Mar 2024

D&AD New Blood Awards 2024 - Graphite Pencil

Airbnb

Conceptualised and designed a community-driven platform connecting fan communities through themed travel experiences. Delivered end-to-end UX with social media integration and partnership opportunities, leveraging Gen Z behaviours and emotional UX strategies to foster authentic community and shared interests.

Mar 2024

D&AD New Blood Awards 2024 - Graphite Pencil

Airbnb

Conceptualised and designed a community-driven platform connecting fan communities through themed travel experiences. Delivered end-to-end UX with social media integration and partnership opportunities, leveraging Gen Z behaviours and emotional UX strategies to foster authentic community and shared interests.

Mar 2024

D&AD New Blood Awards 2024 - Graphite Pencil

Airbnb

Conceptualised and designed a community-driven platform connecting fan communities through themed travel experiences. Delivered end-to-end UX with social media integration and partnership opportunities, leveraging Gen Z behaviours and emotional UX strategies to foster authentic community and shared interests.

Industry collaborations

Apr 2024 - Jun 2024

UX Researcher

BBC iPlayer

Built an intuitive system to help users organise their digital hoards using user mental models and cognitive load research.

Apr 2024 - Jun 2024

UX Researcher

BBC iPlayer

Built an intuitive system to help users organise their digital hoards using user mental models and cognitive load research.

Apr 2024 - Jun 2024

UX Researcher

BBC iPlayer

Built an intuitive system to help users organise their digital hoards using user mental models and cognitive load research.

Feb 2024 - Mar 2024

UX Designer

AXA Insurance

Developed UX for digital legacy handover, integrating emotional and accessibility considerations.

Feb 2024 - Mar 2024

UX Designer

AXA Insurance

Developed UX for digital legacy handover, integrating emotional and accessibility considerations.

Feb 2024 - Mar 2024

UX Designer

AXA Insurance

Developed UX for digital legacy handover, integrating emotional and accessibility considerations.

Mar 2022 - Jun 2022

UX/UI Designer

La Redoute

Created an emotionally engaging e-commerce experience using emotional design and inclusive design to drive personalisation and trust.

Mar 2022 - Jun 2022

UX/UI Designer

La Redoute

Created an emotionally engaging e-commerce experience using emotional design and inclusive design to drive personalisation and trust.

Mar 2022 - Jun 2022

UX/UI Designer

La Redoute

Created an emotionally engaging e-commerce experience using emotional design and inclusive design to drive personalisation and trust.

  • UX Research ⋅

  • Visual Designer ⋅

  • Storyteller ⋅

  • UX Research ⋅

  • Visual Designer ⋅

  • Storyteller ⋅